MLB picked the wrong name for their anti-steroid project

MLB says it’s trying to fight the steroid issue by going to where young athletes are finding out about it… the Internet.

With help from the Partnership for a Drug-free America, the project will essentially artificially raise the Google ranking of an article which is slated to be entitled "The Truth About Steroids" which will link to a website produced by the PDFA.  In return for the high index ranking, Google will receive payment. The PDFA receives about $2 million in annual funding from major league baseball.

MLB may want to rethink that title name.  As of this writing, someone else seems to have the domain name and it definitely does NOT have the kind of message the MLB wants young athletes to see.

See for yourself while you can.

Looks like PDFA and/or MLB didn’t do their homework and didn’t Google their prospective title name.  For their sake, maybe it’s not too late.

9/22 Update:  News about MLB unveiling their anti-performance enhancing substance website

 You can find it here.

4 Responses to “MLB picked the wrong name for their anti-steroid project”

  1. OMG!!! I had no idea. I guess I just believed the government, the US Government. I’m ashamed to admit it, I never looked at the other side of the steroid issue, that they are okay to use by healthy adult males. I’m glad I clicked on the site, the video posted there appears to be from Real Sports on HBO. I honestly believed Lyle Alzado’s brain tumors were caused by his use of steroids.

  2. I don’t know Teddy. I think you’re drinking his kool-aid.

  3. That’s not the program’s name — It’s “Play Healthy.”

    They’re not spending $2 million on it.

    It’s doesn’t artifically raise the ranking, it actually raises the ranking, that’s the whole idea of paid search.

    You might have blown your headline and flumoxed all the facts in other paragraphs, but at least the first paragraph is right. Nice job.

  4. Hi AL East,

    From the LA Times:

    “One of the prominent answers, as of today, will be titled “The Truth About Steroids” and will link to a website produced by the Partnership for a Drug-Free America.”

    As for the google ranking, I think we’re arguing semantics here. I wasnt necessarily making a judgement on MLB on that particular issue. That’s just how it works.

    and you have a point about the $2 million part (and I have changed it to make more accurate) though the MLB does give $2 million to the PDFA on an annual basis.

    thanks for reading…

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