Taco Bell makes a run for the profit margin with promo

The Red Sox may be having their way with the Rockies so far in the World Series but I’ll bet the higher-ups in Taco Bell Inc. are hoping this series will go seven games.  They’re making a killing with the “Steal a base, Steal a taco” promotion.  Fox mouthpieces Joe Buck and Tim McCarver are … Continue reading “Taco Bell makes a run for the profit margin with promo”

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The Red Sox may be having their way with the Rockies so far in the World Series but I’ll bet the higher-ups in Taco Bell Inc. are hoping this series will go seven games.  They’re making a killing with the “Steal a base, Steal a taco” promotion. 

Fox mouthpieces Joe Buck and Tim McCarver are gleefully playing along at MLB’s behest. 

During Wednesday’s game (from NYT):

“No stolen bases yet in the game,” McCarver said, as David Ortiz batted.

“No free tacos for America,” Buck said. “At some point it’s going to happen.”

Sad to say, I expect that.  But MLB has gone the extra step.  Now they gotten the players involved.  While wired so we can hear their on-the-bench discussion, Royce Clayton and Coco Crisp chatted up the Taco Bell promo. 

I wonder how much that was worth to the MLB.

 

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