MLB Marketing 101

Mellencamp loves Chevrolet

Before Game 2, John Mellencamp treated Comerica fans to a rendition of his song, “Our Country”. How nice.

Meanwhile, I’m sure Chevrolet wrote MLB a nice fat check for the privilege.

A patriotic jingle? Or a multi-national corporation’s marketing scheme? You make the call.

The cameras panned the crowd and judging by their disinterested faces, I’ll bet they were just wondering why they weren’t playing the national anthem. It was COLD out there. They don’t have the time to be pandered to.

Play Ball! Now!

And John Mellencamp, you used to pretend you were for the “working man”. Give up the charade.

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