Some teams gain a good rapport with their fans by doing all the right things and then sit back, enjoying (not to mention pointing to) their successes. Others look to fans to find more ways to improve their baseball experience even more.
The Milwaukee Brewers and Miller Park are good examples of the latter. The Brewers team has already gained acclaim by getting ranked 7th out of all 122 major league sports franchises for “Fan Satisfaction”. They’ve also were ranked #3 in “Affordability” and “Stadium Experience”.
Yeah, surveys whatever… what matters to me is that every friend of mine who’s been to Miller Park, (no matter what team they root for) tell me that ballpark is one of the best.
Well, they’re not stopping there, it seems. After soliciting feedback from the fans, the Brewers are making more improvements to Miller Park.
Work has already started on the Terrace Level where the team is renovating the existing merchandise store to create a new “Brewers Team Store on Terrace Level.” The store, which is modeled (on a smaller scale) after the award-winning Team Store by Majestic on the Field Level, will be upgraded to improve customer flow and overall visibility. The renovations will consist of an expansion of the current footprint as well as new lighting, signage, cash-wraps, store fixtures and floor design. The Brewers will also feature a variety of new merchandise in the store, which is scheduled to be accessible during home games when the Miller Park gates are open.
They are also making improvements to the clubhouse interior and parking lots will be renamed after “the city’s baseball legends” (I take that to mean they will include some of the Milwaukee Braves too).
Kudos to the Brewers for catering to the baseball fan. The rest of MLB can take a lesson from the Brewers and Miller Park here.